Friday, 9 March 2012

Music Marketing

What technologies and marketing strategies do institutions use to target and distribute products to audiences?

http://www.chrisbrownworld.com/us

  • A chance to sign up to a newsletter
  • Join Team Breezy
  • Link to buy his latest singles off iTunes
  • Links to social networking sites
  • Chris Brown mobile club
  • Chris Brown app
  • Subscribe to get Chris Brown wallpaper on your phone for $1.99 and $2.99 for his ringtone 
A lot of these marketing techniques will have been used because of the age group of Chris Brown's fans

http://www.onedirectionmusic.com/gb/home/

  • Link to buy tickets for their 2013 tour
  • Link to Amazon to buy their latest single
  • Change the country you're accessing the website from
  • Signed One Direction gift print
  • Anything you can think of, you can buy it with the 1D logo on it including dolls, wristbands and mugs


Email list - example of direct marketing
Store or merch - in different currencies - going global
Social networking sites - multiplatform social media
Downloads to mobile phones - convergence
Free music downloads - loss leader&direct marketing
Selling everything
Associate with other music brands (priceless mastercard) - music endorsement

No comments:

Post a Comment