Music Marketing

What technologies and marketing strategies do institutions use to target and distribute products to audiences?

http://www.chrisbrownworld.com/us

• A chance to sign up to a newsletter
• Join Team Breezy
• Link to buy his latest singles off iTunes
• Links to social networking sites
• Chris Brown mobile club
• Chris Brown app
• Subscribe to get Chris Brown wallpaper on your phone for $1.99 and $2.99 for his ringtone 

A lot of these marketing techniques will have been used because of the age group of Chris Brown's fans

http://www.onedirectionmusic.com/gb/home/

• Link to buy tickets for their 2013 tour
• Link to Amazon to buy their latest single
• Change the country you're accessing the website from
• Signed One Direction gift print
• Anything you can think of, you can buy it with the 1D logo on it including dolls, wristbands and mugs

Email list - example of direct marketing
Store or merch - in different currencies - going global
Social networking sites - multiplatform social media
Downloads to mobile phones - convergence
Free music downloads - loss leader&direct marketing
Selling everything
Associate with other music brands (priceless mastercard) - music endorsement