Marrakesh Records are a very small independent record label that were the first label to sign The Killers.
The first thing that we found out is that people between teenage age and early twenties would not know what to do without music in their life. This shows the popularity of music in 2012 and how popular it was in 2009. In 2009 70% of 16-19 years olds in the sample said they would rather live without sex for the week than music.
There is a big difference in how we access music now than in 2009 though. In 2009 the most popular way to access music in the last 3 months was to watch a music video with 75%. When we were asked this question in 2012 the whole class said they'd done this in the last 3 months, most people do it every day. The biggest difference was the amount of us that had burnt a D. Only 8% of us had done this in our class but in 2009 the figure was as high as 55%. The number of people who now buy CDs has fallen by 20% since 2009 and the number of music downloads has also fallen by 12%. This could be due to the higher popularity of illegal downloading now.
In 2012 the two most popular devices used to listen to music are by an iPod/MP3 or on the TV. In 2009 this was similar with the iPod and MP3 but the second most popular way to listen to music was via their computer/desktop.
Since 2009 social media and the internet has become a very popular way to find new music. This option wasn't on the original questionnaire results so by this we can gather that this wasn't a popular way to access music in 2009. Listening to the radio and finding out about music from friends was and still is a very popular way to find out about new music and the TV is now also a popular way to find new artists.
The main ways we find out about new bands and artists nowadays are the through social networking sites, via the radio, watching music channels, friends and television shows like the X Factor. Some of these aren't any different to what they were in 2009 but since then there has been a major rise in the popularity of social networking sites and we therefore added that to the list as it wasn't mentioned before.
The internet is a very popular and useful way to find out about new bands and artists. Everybody who we asked in our class goes on YouTube to find new music and it was also the most popular result in 2009 although only 38% of the people asked used it. Since 2009 the main social networking site has changed from MySpace to Facebook and this reflected in the modernised results as nobody uses MySpace to find new music but 70% use Facebook. Twitter has also become popular since then and that also has a percentage of 70% users. A new site called Spotify is a good way to find new music too. In 2009 15% of people used the bands own website to find out about their music and now 40% of use use it.
There are now many different ways to download music illegally and this is a growing concern because it means bands and artists can't progress in the industry and nobody can stop it. In 2009 66% of people thought it was morally acceptable to download music for free from the internet and now only 55% believe that. Reasons for this are that the artists are already wealthy and they don't need all of the extra money and it doesn't always mean a loss to the music industry. There are now also marketing campaigns were artists give some of their music away for free to get it out into the public eye. When asked if they download music illegally though 95% of the 2012 population said they had done at some point which is a lot higher than the 63% in 2009. When they were asked if they felt guilty only 30% of people said they did and this was exactly the same in 2012 and 2009.
In 2009 69% of people believed you shouldn't have to pay for the music you listen to and when we asked in 2012 that had risen to 100%. This is because there is always music playing in shops and other people's music as you're in somebody else's house. Commercial radio is also another reason why we don't pay for all the music we listen to.
We went around the class and asked what everybody thought was a reasonable price for a hard copy of an album and an album download. The mean results were £6.84 for a hard copy and £3.84 for the download. These prices are very similar to the 2009 results within a few pence. We also agreed with the 2009 results when asked about the download price for a single at 40p but in reality this is a lot higher.
In 2009 it seems that a people did illegally download their music but the mean amount of music paid for by the participants was 57%. That has changed drastically not and in our class the majority only pay for 10% of this music. I on the other hand pay for most of my music and would say I only illegally download 5% of the music I own if that. there was only one other girl in the class with the same attitude as me.
Friday, 9 March 2012
Music Marketing
What technologies and marketing strategies do institutions use to target and distribute products to audiences?
http://www.chrisbrownworld.com/us
http://www.onedirectionmusic.com/gb/home/
Email list - example of direct marketing
Store or merch - in different currencies - going global
Social networking sites - multiplatform social media
Downloads to mobile phones - convergence
Free music downloads - loss leader&direct marketing
Selling everything
Associate with other music brands (priceless mastercard) - music endorsement
http://www.chrisbrownworld.com/us
- A chance to sign up to a newsletter
- Join Team Breezy
- Link to buy his latest singles off iTunes
- Links to social networking sites
- Chris Brown mobile club
- Chris Brown app
- Subscribe to get Chris Brown wallpaper on your phone for $1.99 and $2.99 for his ringtone
http://www.onedirectionmusic.com/gb/home/
- Link to buy tickets for their 2013 tour
- Link to Amazon to buy their latest single
- Change the country you're accessing the website from
- Signed One Direction gift print
- Anything you can think of, you can buy it with the 1D logo on it including dolls, wristbands and mugs
Email list - example of direct marketing
Store or merch - in different currencies - going global
Social networking sites - multiplatform social media
Downloads to mobile phones - convergence
Free music downloads - loss leader&direct marketing
Selling everything
Associate with other music brands (priceless mastercard) - music endorsement
Friday, 13 January 2012
Research task
Research one major record label (Sony, Universal, Warner)
Research one independent record label
The major record label i will be researching is Sony
The independent record label i will be researching is Rough Trade
Research one independent record label
The major record label i will be researching is Sony
The independent record label i will be researching is Rough Trade
Past questions - Zimbalam
Jan 2009 - production and distribution methods
June 2009 - importance of technological convergence to audience and institutions
Jan 2010 - domination of global institutuion selling to national audiences - agree/disagree
June 2010 - significance of continuing development of digital technology for audience and institutions
Jan 2011 - issues raised by media ownership in production and exchange of texts
June 2009 - importance of technological convergence to audience and institutions
Jan 2010 - domination of global institutuion selling to national audiences - agree/disagree
June 2010 - significance of continuing development of digital technology for audience and institutions
Jan 2011 - issues raised by media ownership in production and exchange of texts
Friday, 6 January 2012
Institutions and Audiences
Institution - the record label
Audience - consume music
Physical sales (CDs); downloads - MP3; merchandise - tshirts, mugs, etc; tour tickets
Audience - consume music
Physical sales (CDs); downloads - MP3; merchandise - tshirts, mugs, etc; tour tickets
Wednesday, 4 January 2012
Music Industry Terminology
Convergence of Technology - to conversion from anologue to digital
Convergence of Industrial Activity - move from a hardware company to producing everything such as music, phones, televisions, radios. Eg. Sony
Synergy - 2 or more industries combine to produce a result that they can't achieve by themselves eg. Morrisons Take That - Shine avdevrt. Tony Hawks Pro Skater 4 ACDC. Using music may make us go out and buy the piece of music and research the artist it's by. '
Conglomerate - a company of companies. They're made up of many subdivisions such as Sony music and Sony television.
Globalisation - a record company/label that sells its products on a world wide basis across the globe
Analogue Music - vinyl to tape.
Digitalisation - conversion from analogue to digital, vinyl to tape and CD to Mp3. MP3 files are around 3mb whereas wav files used to be around 40mb. A CD is also a digital copy. Digital is easy to copy and means there's a lot of piracy. Happened around 1984.
Vertical Intergration - when a company expands its business into areas that are different points in the production. When they own a few comanies within the chain of companies. An exampe of this is HMV - EMI Records - CD Pressing Plant
Horizontal Intergration - where a record labels owns other record labels within their own for example, Sony owns Epic, Arista and Columbia
Major Record Label - The music industry (or music business) sells compositions, recordings and performances of music. There are 3 major record labels in the world: Sony, Universal and Warner.
To be a major record label it has to have more than 5% of the music market worldwide.
Subsidiary Label - labels that used to be independent who were then bought by a major record labels when they started to be successful
Independent Label - usually the type of label a band or artist start on before they're hopefully in the public eye. An independent label doesn't have the support of a major record label and their funding.
Niche Audience - the targeting of a small but significant group of consumers with a media product directed specifically at their interests.
Mainstream Audience - the uncontroversial, generally accepted attitudes, beliefs and values of the majority population. Eg. Rihanna and Beyonce
Fans - short for fanatics. The people who support artists. They're the people who go to artist's concerts, buy their music and murchandise an idolise them.
Active Audiences - audiences that actively promote music to people without being paid by the record label
Audiophiles - people who are interested in high-fidelity sound reproduction eg. early adopters of new things
Early Adopters - people who are very quick with new technology
Consumption - purchasing the products of the music industry
Web 2.0 - Social media are media for social interaction, using highly accessible and scalable publishing techniques
Meta-tags/personalisation - information within a file that identifies the file. This then allows us to personalise our music tastes.
Streaming - A method of relaying data (esp. video and audio material) over a computer network as a steady continuous stream, allowing playback to proceed while subsequent data is being received.
Peer to Peer - distributing music without buying it for example Limewire and Napster althought this has now become ilegitimate.
Piracy - the unauthorised reproduction of a product
Portability/miniaturisation - making products on a small/reduced level
Multi-track - a record or piece of music made out of mixing serveral separate tracks together
Sampling - The technique of digitally encoding music or sound and reusing it as part of a composition or recording
Digital Audio Workstation (DAW) - a computer based setup used for editing material
A&R - Artists and Repetoire - A&R is the division of a record label that is responsible for talent scouting and overseeing the artistic development of recording artists. It also acts as a liaison between artists and the record label
Record Deal - Contract - Royalties - a record deal is a legal agreement between the record label and the recording artist whereby the artist produces the music and the label help sell and promote it. The record label run everything and take care of things for the recording artist.
Distribution - the action or process of supplying goods to stores and other businesses that sell to consumers
Plugging/marketing - as part of an artists job they have to sell what they produce for example music, books, tours etc. To do this they need to tell the public and this is called marketing. This can via interviews on television on radio where the artists go to sell products to the public. Plugging is for example dropping the name of the bands new album name into a conversation on air so the public know about it.
Convergence of Industrial Activity - move from a hardware company to producing everything such as music, phones, televisions, radios. Eg. Sony
Synergy - 2 or more industries combine to produce a result that they can't achieve by themselves eg. Morrisons Take That - Shine avdevrt. Tony Hawks Pro Skater 4 ACDC. Using music may make us go out and buy the piece of music and research the artist it's by. '
Conglomerate - a company of companies. They're made up of many subdivisions such as Sony music and Sony television.
Globalisation - a record company/label that sells its products on a world wide basis across the globe
Analogue Music - vinyl to tape.
Digitalisation - conversion from analogue to digital, vinyl to tape and CD to Mp3. MP3 files are around 3mb whereas wav files used to be around 40mb. A CD is also a digital copy. Digital is easy to copy and means there's a lot of piracy. Happened around 1984.
Vertical Intergration - when a company expands its business into areas that are different points in the production. When they own a few comanies within the chain of companies. An exampe of this is HMV - EMI Records - CD Pressing Plant
Horizontal Intergration - where a record labels owns other record labels within their own for example, Sony owns Epic, Arista and Columbia
Major Record Label - The music industry (or music business) sells compositions, recordings and performances of music. There are 3 major record labels in the world: Sony, Universal and Warner.
To be a major record label it has to have more than 5% of the music market worldwide.
Subsidiary Label - labels that used to be independent who were then bought by a major record labels when they started to be successful
Independent Label - usually the type of label a band or artist start on before they're hopefully in the public eye. An independent label doesn't have the support of a major record label and their funding.
Niche Audience - the targeting of a small but significant group of consumers with a media product directed specifically at their interests.
Mainstream Audience - the uncontroversial, generally accepted attitudes, beliefs and values of the majority population. Eg. Rihanna and Beyonce
Fans - short for fanatics. The people who support artists. They're the people who go to artist's concerts, buy their music and murchandise an idolise them.
Active Audiences - audiences that actively promote music to people without being paid by the record label
Audiophiles - people who are interested in high-fidelity sound reproduction eg. early adopters of new things
Early Adopters - people who are very quick with new technology
Consumption - purchasing the products of the music industry
Web 2.0 - Social media are media for social interaction, using highly accessible and scalable publishing techniques
Meta-tags/personalisation - information within a file that identifies the file. This then allows us to personalise our music tastes.
Streaming - A method of relaying data (esp. video and audio material) over a computer network as a steady continuous stream, allowing playback to proceed while subsequent data is being received.
Peer to Peer - distributing music without buying it for example Limewire and Napster althought this has now become ilegitimate.
Piracy - the unauthorised reproduction of a product
Portability/miniaturisation - making products on a small/reduced level
Multi-track - a record or piece of music made out of mixing serveral separate tracks together
Sampling - The technique of digitally encoding music or sound and reusing it as part of a composition or recording
Digital Audio Workstation (DAW) - a computer based setup used for editing material
A&R - Artists and Repetoire - A&R is the division of a record label that is responsible for talent scouting and overseeing the artistic development of recording artists. It also acts as a liaison between artists and the record label
Record Deal - Contract - Royalties - a record deal is a legal agreement between the record label and the recording artist whereby the artist produces the music and the label help sell and promote it. The record label run everything and take care of things for the recording artist.
Distribution - the action or process of supplying goods to stores and other businesses that sell to consumers
Plugging/marketing - as part of an artists job they have to sell what they produce for example music, books, tours etc. To do this they need to tell the public and this is called marketing. This can via interviews on television on radio where the artists go to sell products to the public. Plugging is for example dropping the name of the bands new album name into a conversation on air so the public know about it.
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