Marrakesh Records are a very small independent record label that were the first label to sign The Killers.
The first thing that we found out is that people between teenage age and early twenties would not know what to do without music in their life. This shows the popularity of music in 2012 and how popular it was in 2009. In 2009 70% of 16-19 years olds in the sample said they would rather live without sex for the week than music.
There is a big difference in how we access music now than in 2009 though. In 2009 the most popular way to access music in the last 3 months was to watch a music video with 75%. When we were asked this question in 2012 the whole class said they'd done this in the last 3 months, most people do it every day. The biggest difference was the amount of us that had burnt a D. Only 8% of us had done this in our class but in 2009 the figure was as high as 55%. The number of people who now buy CDs has fallen by 20% since 2009 and the number of music downloads has also fallen by 12%. This could be due to the higher popularity of illegal downloading now.
In 2012 the two most popular devices used to listen to music are by an iPod/MP3 or on the TV. In 2009 this was similar with the iPod and MP3 but the second most popular way to listen to music was via their computer/desktop.
Since 2009 social media and the internet has become a very popular way to find new music. This option wasn't on the original questionnaire results so by this we can gather that this wasn't a popular way to access music in 2009. Listening to the radio and finding out about music from friends was and still is a very popular way to find out about new music and the TV is now also a popular way to find new artists.
The main ways we find out about new bands and artists nowadays are the through social networking sites, via the radio, watching music channels, friends and television shows like the X Factor. Some of these aren't any different to what they were in 2009 but since then there has been a major rise in the popularity of social networking sites and we therefore added that to the list as it wasn't mentioned before.
The internet is a very popular and useful way to find out about new bands and artists. Everybody who we asked in our class goes on YouTube to find new music and it was also the most popular result in 2009 although only 38% of the people asked used it. Since 2009 the main social networking site has changed from MySpace to Facebook and this reflected in the modernised results as nobody uses MySpace to find new music but 70% use Facebook. Twitter has also become popular since then and that also has a percentage of 70% users. A new site called Spotify is a good way to find new music too. In 2009 15% of people used the bands own website to find out about their music and now 40% of use use it.
There are now many different ways to download music illegally and this is a growing concern because it means bands and artists can't progress in the industry and nobody can stop it. In 2009 66% of people thought it was morally acceptable to download music for free from the internet and now only 55% believe that. Reasons for this are that the artists are already wealthy and they don't need all of the extra money and it doesn't always mean a loss to the music industry. There are now also marketing campaigns were artists give some of their music away for free to get it out into the public eye. When asked if they download music illegally though 95% of the 2012 population said they had done at some point which is a lot higher than the 63% in 2009. When they were asked if they felt guilty only 30% of people said they did and this was exactly the same in 2012 and 2009.
In 2009 69% of people believed you shouldn't have to pay for the music you listen to and when we asked in 2012 that had risen to 100%. This is because there is always music playing in shops and other people's music as you're in somebody else's house. Commercial radio is also another reason why we don't pay for all the music we listen to.
We went around the class and asked what everybody thought was a reasonable price for a hard copy of an album and an album download. The mean results were £6.84 for a hard copy and £3.84 for the download. These prices are very similar to the 2009 results within a few pence. We also agreed with the 2009 results when asked about the download price for a single at 40p but in reality this is a lot higher.
In 2009 it seems that a people did illegally download their music but the mean amount of music paid for by the participants was 57%. That has changed drastically not and in our class the majority only pay for 10% of this music. I on the other hand pay for most of my music and would say I only illegally download 5% of the music I own if that. there was only one other girl in the class with the same attitude as me.
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